Local SEO
Local SEO for Trades
When a boiler breaks, a roof leaks or a tree comes down, nobody searches "local tradesperson with a 15-year history". They search "gas engineer near me" or "roof repair near me" and pick from the map pack.
Local SEO for trades is about owning that moment. The plumber, electrician, builder or roofer who shows up when someone is searching for exactly what they do, within the area they actually cover.
Why Trades
Your customers search with their phone in their hand.
Trade work is local, urgent and seasonal. Most customers decide within minutes of searching, and most pick from the businesses shown on the map. If you are not in the pack, or your profile looks thin next to competitors, the job goes elsewhere before you even know it existed.
The businesses that win trade searches consistently are rarely the biggest or the cheapest. They are the ones with a complete profile, recent reviews, service pages that match the work they do, and consistent information across directories.
Win the Google local pack for your trade and service area
Google Business Profile: categories, service areas, photos and posts done properly
Service pages built around the jobs you actually take on, with local terms
Review strategy that builds visible social proof from completed jobs
Consistent citations across the directories your customers use
Local content that matches seasonal demand for your trade
What You Get
Work that shows up in your calendar.
We build SEO around the jobs you want, not the keywords an agency wants to report on. That means ranking for the services you sell in the areas you cover, and turning search visibility into phone calls you can trace.
How We Work
Fixed scope, clear price.
We are a small team, so you talk directly to the people doing the work. We start with an audit of your local presence, agree the priorities, and deliver against a fixed scope. No retainers, no surprises.
How We Work
Listen. Plan. Build. Deliver.
1. Audit
Audit
Your profile, your website, your competitors and the searches in your area.
2. Fix
Fix
The fundamentals: profile, consistency, site basics. Fast wins first.
3. Build
Build
Service pages, local content and reviews strategy for your trade.
4. Track
Track
Rankings and calls tracked against the areas and jobs that matter.
FAQ
Questions we get asked.
What is local SEO for trades?
It is SEO focused on local searches: "near me" terms, town-based searches and the Google map pack. Instead of trying to rank nationally, we target the customers in your service area who are ready to hire.
How long until a tradesperson sees results?
Profile fixes and on-page corrections can improve visibility within weeks. Competing for established local terms usually takes three to six months. Urgent job searches move fastest.
Do you work with all trades?
Yes. Plumbers, gas engineers, electricians, builders, roofers, tree surgeons, landscapers, cleaners and more. We also have specialist pages for tree surgeons and gas engineers.
Is it worth it if I only cover one town?
Almost always. A single-town trade business can dominate local search if the fundamentals are right, and every job won from search is a job that did not cost you advertising.
Start a Conversation
Let’s talk about what you need.
Tell us a bit about your business and what you need help with. We’ll have an honest conversation about what makes sense and where to start.